Digital marketing that works
dply is the only marketing agency that offers freelance pricing, delivers in-house marketing team results and takes work off your plate instead of adding to it.
deploy your campaign
push-n-pull
Lower your ad spend over time.
Quit wasting time in meetings.
Deploy smart campaigns.
Our secret sauce 🥫
Running ads alone doesn’t work like it used to. People need to know about you, and you have to be there when they need you. push-n-pull uses Facebook and Instagram to build familiarity and Google Search to capture their need.
Coca-Cola does this at scale by running ads everywhere featuring their white logo with the red background to build familiarity, then making sure it’s right there on the red fridge at the taco place right when you need a cold one.
Resources on push-n-pull 📚
Is it cheaper to pay Facebook for a new lead or bring a customer back? 🛍
Pay for loyal customers, not one-time purchases.
Instead of paying for one-time conversions, we build campaigns designed to bring customers back. More repeat purchases, lower CAC over time, and less churn.
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People rarely decide to buy something right away. It takes several moments of frustration, or ‘pain points,’ for a customer to realize they need your product.
On average, a person begins searching for the best and cheapest product after experiencing six or seven of these pain points.
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After the seventh pain point, they decide they need to spend money on your product or service, and the search begins.
During their search (can take days), we push them ads on Facebook and Instagram so they become familiar with your brand, value proposition and call to action.
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Then, one more pain point happens, and they remember your brand and look for it immediately.
They search for it on Google, and thanks to our pull campaign, your product appears as the top result.
Questions? Answers 👇
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It depends on your market, product, service, it’s average ticket price, demand, number of impressions, clicks and the speed and number of leads your business requieres for a healthy amount of cash flow and return of investment.
However -having said all that- we recommend a minimum of US$800 dollars a month for marketing budget.
Get in touch so we can work on a plan personalized on your products, services, market and industry.
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HEHE not at all. You can say branding is part of the strategy but definitely not its goal. Doing brandin requieres way more investing and by itself won’t work leads down the funnel or the customer journey.
dply’s Push ➝ Pull strategy is something we’ve been working on for 6 years and it’s ultimate goal is to drive your sales up in time, while constantly optimizing spending so bidding for leads won’t cap your business.
Get in touch so we can explain in a more broad way how this works for all our clients and how you can make the best of it for your business bottom line.
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YES! you do and we can make one for you —free of charge.
Pay for the Squarespace platform (we even have discount codes) and dply does the rest.
Your monthly fee includes SEO and SEM web site optimization.
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As soon as the keywords, ad sets, and value proposition on the website align with what internet users are searching for and willing to pay for, the campaign succeeds.
This is because the internet user has a need, and their search matches with your offer at the right moment and in the right place.
Finding that balance can happen instantly, or it may take us up to six months.
After attending talks by Daniel Marcos, Vern Harnish, and Salim Ismail at Scale ExO in Guadalajara, I realized push-n-pull is much bigger than a marketing strategy. The ideas behind predictable systems, measurable growth, operational visibility and attention filtering are all pointing in the same direction.