Who and what is dply?

My name is Josue, and the idea for dply was conceived 7 years ago. At that time, I was employed by a digital transformation consultancy called Clowder Tank. My boss, the inaugural director of Google in Mexico, was a profound source of learning for me. However, I found myself growing weary of the constant refrain: "Let's conduct research, then act." In the fast-paced internet era, I believe in action—things need to move forward or they'll stall. A single day can be decisive, and yet there I was, caught waiting for approvals from my boss, the client, and often initiating campaigns too late or making changes that had become irrelevant.

This frustration led me to establish a new kind of digital marketing agency—one that launches campaigns instantly. From the moment a client signs on, we begin generating data, identifying and rectifying failures, ironing out the kinks, and optimizing. In my view, this real-time approach is the only way marketing can truly succeed in today's world, driven by information, machine learning, and artificial intelligence.

At dply, a name born from the essence of 'deploy'—stripped of its vowels in a nod to the trendy truncations of seven years ago—we don't just launch campaigns; we deploy them with precision and then sculpt them like clay into masterpieces of marketing.