dply is revolutionizing growth for small brands in Mexico City—and beyond.

By blending cutting-edge algorithms with a classic advertising industry trick, we’re making digital marketing work for the 4 million small businesses in Mexico City (and many more around the world).

Here’s the problem: Using algorithms to drive conversions is expensive. It’s a bidding game, where costs always rise. Plus, algorithms need time and data to learn—failure is part of the process, and failure costs money.

For SMALL BRANDS—those without deep pockets—it’s a tough game to play. Most can only afford to try algorithm-based campaigns for a few months or years. If they don’t see results quickly, they either stop entirely or switch to cheaper agencies, often because their budgets run out or their ROI is razor-thin.

The truth is, SMALL BRANDS are capable of marketing success, but they often stumble because of a mindset problem:

Marketing is treated as a “nice-to-have,” not a business essential.

They’ll plan for manufacturing, logistics, customer service, accounting, HR, IT, management, and even sales, but marketing is often an afterthought, left with whatever budget remains. (Side note: Another overlooked area is FINANCE. Many small brands confuse accounting with financial planning, missing out on the value of having an expert to guide investment decisions.)

When marketing gets this leftover budget, it’s rarely enough to:

• Compete in bidding wars for conversions.

• Sustain the failures required for machine learning to optimize campaigns.

This often leads to failed digital ad campaigns—and small agencies serving these brands are the ones who get blamed.

But what if there’s a better way?

What if we could create campaigns tailored for the 4 million small brands in Mexico that:

1. Deliver quick wins to reassure the owner and keep the campaign running (short term).

2. Achieve tangible marketing success, even without the owner committing to full-scale marketing strategies (mid-term).

3. Build enough trust to keep a digital marketing agency working with the brand for over two years (long term).

All while staying within a limited budget.

Enter dply’s push-n-pull strategy.

We’ve cracked the code to make marketing work for small brands by combining two key approaches:

1. Google Search Ads (Pull):

   1. We target customers in the final stages of their buying journey—those actively searching for solutions.

   2. Google’s algorithm helps us discover cost-effective keywords for the product or service, delivering quick conversions the brand owner can see and appreciate.

2. Facebook and Instagram Ads (Push):

   1. Instead of bidding for conversions, we buy impressions. This approach is far cheaper and allows us to reach thousands of people within the target audience.

   2. We use an old-school ad industry trick: reinforcing the brand’s value proposition with catchy slogans and compelling calls to action.

The Result:

• Google Search Ads (Pull): Generate immediate, measurable results, boosting short-term confidence.

• Facebook/Instagram Ads (Push): Build a loyal audience around the brand’s values, lowering acquisition costs in the long run.

And we deliver all of this for just $399 a month + tax.